Sometimes, the most unexpected things make the biggest noise—just like the Labubu doll. What started off as a niche collectible slowly turned into a global sensation, grabbing the attention of celebrities, influencers, and fans all around the world. But what’s truly beautiful about this story is that it didn’t happen overnight. It took 10 long years for Labubu to become the star it is today.
Let’s dive into how a tiny, odd-looking figure with sharp teeth and big eyes found a place in the hearts (and homes) of millions.
What is the Labubu Doll?
Labubu is not your typical cute doll. Created by the art toy brand POP MART and the designer duo Kasing Lung & The Monsters, Labubu belongs to the “The Monsters” series. Unlike the sweet, smiling dolls we often see, Labubu has a mischievous grin, spiky hair, and wild energy. It’s spooky, playful, and mysterious—all at once.
At first glance, some people may even find Labubu a bit weird. But that’s the magic of it. Labubu isn’t made to be perfect. It’s made to be real. And maybe that’s why so many people eventually fell in love with it.
The Silent Years: Why It Took So Long
Back in 2014 when Labubu was launched, it was mostly loved by collectors in Asia. It had a cult following, especially in China, Japan, and a few European circles. But it didn’t have that breakthrough moment yet. Social media wasn’t flooded with its images, and celebrities didn’t pose with it.
Labubu stayed in the shadows. Quietly being produced, quietly collected, quietly appreciated.
It’s like that friend who’s always been there, but suddenly one day, everyone starts to notice them.
The Turning Point: A Doll Meets the Digital Age
The real twist in the story came with the rise of unboxing culture, TikTok trends, and Instagram aesthetics. As people started exploring unique, artistic toys to decorate their spaces or show off their personalities, Labubu stood out.
Its unique expressions, different versions (pirate Labubu, fairy Labubu, devil Labubu, and more), and its storytelling style made it viral content. One short video was enough for people to go: “Wait, what is that doll? I want it!”
And suddenly, what was once just a collector’s item became a must-have lifestyle piece.
Celebrities Who Fell in Love With Labubu
The popularity exploded when some of the world’s top celebrities were seen with Labubu dolls. It wasn’t planned. There was no ad. Just real people loving a real character.
Here are some celebrities and influencers known for being Labubu fans:
- Lisa from BLACKPINK – She was spotted with a Labubu doll during her personal vlogs and fan meet clips.
- J-Hope from BTS – Showcased a Labubu on his shelf during a live session, which quickly went viral among ARMYs.
- IU – Shared a picture with a Labubu figure in her studio, calling it her “creative buddy.”
- Jackson Wang – Posted a video with a limited-edition Labubu in his travel bag.
- Many K-pop idols and Chinese influencers – Regularly feature Labubu dolls in their lifestyle photoshoots.
For fans, it wasn’t just about copying celebrities—it was about feeling connected to something simple, emotional, and slightly magical.
Why Do People Connect with Labubu So Deeply?
Let’s be honest, in today’s fast-paced and filtered world, everyone is looking for a little piece of something real. Labubu isn’t the prettiest or the most perfect. But it has character. It looks a little wild, a little misunderstood—just like how many of us feel sometimes.
There’s a strange comfort in Labubu. It reminds you of childhood, mischief, and that it’s okay to be different. It tells you that you don’t have to fit in. That even the weird, odd, quiet ones have their moment to shine.
And maybe that’s why, after 10 years, Labubu finally got its moment.
Not Just a Doll, But a Piece of Art
Every Labubu doll is released in small batches, and some versions are super rare. From dreamy fairy editions to spooky Halloween themes, each one tells a story. That’s what makes it more than just a doll—it’s art. It’s storytelling. It’s nostalgia wrapped in plastic.
Collectors now treat Labubu dolls like sneakers or NFTs. Some even get auctioned for thousands of dollars!
What We Learn From Labubu’s Journey
Labubu’s rise teaches us something really powerful:
You don’t need instant fame to matter. Sometimes, the slow path builds the strongest legacy.
In a world that pushes you to be viral right now, Labubu shows us that it’s okay to grow quietly. To wait. To evolve. And when the time is right—your moment will come.
Whether you’re a doll or a dreamer, this lesson matters.
Final Thoughts
From a quiet shelf in Asia to the homes of global celebrities and the feeds of millions—Labubu’s 10-year journey is nothing short of magical.
It reminds us that being different is beautiful. That it’s okay to take time. And that even a little doll with a toothy grin can become a global icon, one heart at a time.
So the next time you feel unnoticed or slow in your journey, remember Labubu. Your moment might just be around the corner.
