Startup Spotlight

Flipkart

Flipkart: From Startup Struggles to E-Commerce Giant

Startup Spotlight /

In a landscape once dominated by brick-and-mortar stores, Flipkart emerged in 2007 as a hopeful underdog. Founded by Sachin and Binny Bansal—both former Amazon India employees—the company began by selling books online. With limited resources and a modest team, Flipkart faced logistical challenges, trust issues, and intense competition. Yet, through unwavering determination, creative logistics solutions, […]

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Magicpin

Magicpin: The Startup That Made Local Retail Rewarding

Startup Spotlight /

In a world increasingly focused on online shopping, Magicpin turned retail inside-out by making local, in-person purchases just as rewarding. Launched in 2015, Magicpin began as a simple idea: give people reasons to shop at neighbourhood stores by offering cashback and special deals for each visit. Today, the platform connects users with thousands of local

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boAt Lifestyle

boAt Lifestyle: The Startup That Made India Listen Differently

Tech Tales, Startup Spotlight /

When boAt Lifestyle first emerged in 2016, it was just another audio accessory brand. Today, it’s the heartbeat of India’s audio revolution. Through headphones, speakers, earphones, and true wireless earbuds, boAt Lifestyle has redefined how Indian consumers experience sound. Driven by youthful energy, bold design, and affordable quality, boAt Lifestyle has reached millions in a

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Perplexity AI

Perplexity AI: The Chat-First Search Engine Taking on Tech Giants

Startup Spotlight, Tech Tales /

In an era dominated by Google and Bing, a new player has entered the arena—Perplexity AI. This startup reimagines search by blending conversational intelligence with real-time accuracy. Instead of simply serving links, it delivers synthesized answers backed by citations, keeping sources transparent and conversations flowing naturally. Launched in 2022 by tech veterans, Perplexity AI has

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